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About Us

Please allow me to introduce my family and I to you. My name is Jayne and I am married to Richard. We have two beautiful daughters, Olivia aged 16 and Katie, 14.  Not forgetting my lovely mum, Audrey and hard working dad, Ray.

The idea of opening a children's boutique began when my husband and I realised how hard it was finding clothing for our own children. As a result, Cherubs opened it's doors on 5th August 2003. Located on the English Riviera on the outskirts of Torquay and set within beautiful Babbacombe Bay. We believe in giving the finest service to all our customers whether in person or via our safe and secure online store.
We are passionate about beautiful children's clothing and simply adore classic styling that can't be found in big name, high street stores. We spend months choosing the perfect outfits to showcase on our website, many of which have been sourced from Spain and beyond. We are proud to offer something different, most of all something fabulously chic.  Clothes to love, cherish and above all, designed to be worn every day! 
Cherubs is one of the largest, most exclusive independent stockists of Mayoral. Now recognised by many as the place to go for classically designed clothing with a reputation for consistency in quality and a belief that children should look like children. 

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